You can create an impactful opening experience-like this email from Blurb. They can help separate content, call out messaging, or set an email apart from others in your subscriber’s inbox, potentially increasing engagement among your audience. From a technical standpoint, implementing background colors doesn’t add any load time to your emails, and they’re still visible even when images are turned off. Putting a background color strategy into place meets a few needs when it comes to elevating your email program. With Dark Mode gaining momentum, there are even more environments to be aware of, some of which will require email designers to take extra care when applying background colors in their designs.
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